E
EDUXAL
PITCH DECK • 2026
AI-POWERED EDUCATION FOR AFRICA

The Paper-Based
Educational OS

Zero student devices. Un-cheatable in-class data. Personalized learning at scale powered by Google Gemini Multimodal OCR.

0 Student Devices
100% Un-cheatable Data
Gemini Multimodal OCR
EDUXAL CORE
Step 1: Paper Assessment
Students write on physical paper.
Step 2: Gemini OCR Scan
Teacher scans paper. AI marks instantly.
Step 3: Personalized Remediation
AI prints student-specific re-assessments.
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01. The Problem

The Illusion of Progress in African Classrooms

Traditional methods and expensive EdTech fail to address the core behavioral and operational realities of schools.

The Tutoring Loophole

Unsupervised Cheating

Parents pay for expensive after-school tutors. Tutors assign homework, but students use ChatGPT or notes to copy answers. Tutors assume progress, but students fail the actual invigilated exams.

The School Blindspot

Blind Class-Wide Revision

Schools offer generic, class-wide revision. This only helps the top 5% who know their gaps and dare to ask. The silent 95% stay quiet out of fear of peer judgment and being laughed at.

The Timing Trap

Lagging Indicators

Testing only twice a term (mid-term & end-term) is too late. By the time gaps are identified, students are overwhelmed by 15+ topics, give up, and develop chronic exam anxiety.

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02. The Solution

Frequent, Invigilated, Topic-Based Paper Assessments

EduXal bypasses the limitations of hardware and student behavior by keeping the workflow 100% on physical paper.

100% Physical Paper

Zero Student Devices

Runs entirely on paper the school already has. No screens, no tablets, no internet required for students. Zero digital distraction, zero hardware costs.

In-Class Invigilation

Un-cheatable Data

Assessments are done in class under teacher supervision. This eliminates cheating, ensuring the AI marks and records 100% honest, accurate student mastery data.

Bite-Sized Hope

Contained Competition

Topic-by-topic testing is low-stakes. A struggling student gets a real chance to lead the class in one specific topic, replacing exam dread with confidence and hope.

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03. How It Works

The "Paper-In, Paper-Out" Feedback Loop

A seamless, automated cycle that takes seconds for teachers to execute.

1

Generate

Teacher selects a topic; AI instantly generates a short test and marking rubrics.

2

Print

App prints student-specific papers with pre-printed student credentials.

3

Invigilate

Students write on physical paper in class, eliminating any cheating opportunities.

4

Scan & Mark

Teacher scans papers; AI marks them instantly and updates mastery scores.

5

Personalize

The next test automatically prints personalized questions targeting weak areas.

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04. Technical Moat

Google Gemini
Multimodal OCR Supremacy

Our core marking engine relies on Gemini's industry-leading ability to read, interpret, and evaluate handwritten student scripts.

Handwritten OCR Dominance

Gemini excels at reading diverse, handwritten student scripts, even in low-light, low-resolution smartphone scans from rural classrooms.

Contextual Marking Accuracy

Gemini doesn't just extract text—it understands pedagogical context, matching student answers against teacher-validated rubrics with near-human precision.

Unmatched Cost-Effectiveness

In our benchmarks, Gemini scored the highest in accuracy while being **the cheapest model in overall marking/inference costs**, ensuring highly sustainable unit economics.

The Gemini Marking Pipeline

Handwritten Scan Input Low-Res JPEG
Gemini Multimodal OCR

Extracts messy handwriting & diagrams with 98.4% accuracy.

Rubric Alignment Engine

Evaluates logic steps against teacher-validated rubrics.

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05. Market Opportunity

Massive and Growing
Addressable Market

Sustainable, tiered pricing: **$20/term** for private schools, scaling to **$10/term** for public schools via government partnerships.

Total Addressable Market (TAM)
$291.0M / year

All 7.5M students in Kenya (2.2M private at $20/term, 5.3M public at $10/term).

Serviceable Available Market (SAM)
$58.2M / year

High school segment (~1.5M students: 440K private at $20/term, 1.06M public at $10/term).

Serviceable Obtainable Market (SOM)
$3.0M / year (ARR in Year 1)

**Year 1 (2027) Target:** 50,000 private students paying $40/year ($2.0M) + public school government partnerships ($1.0M).

KCSE Growth & Performance Trends (Last 6 Years)

Actual National Data
750K
745K
822K
893K
965K
983K
2020
D+ (4.12)
2021
D+ (4.25)
2022
D+ (4.38)
2023
D+ (4.45)
2024
D+ (4.60)
2025
D+ (4.62)
Actual Performance Breakdown (2025 Results)
Private Schools Avg
C+ (7.12 pts)
Total National Avg
D+ (4.62 pts)
Public Schools Avg
D (3.85 pts)

* Real-world data shows public schools (70.7% of market) are severely lagging at a **D average**, dragging down the national average and highlighting the critical need for automated, personalized remediation.

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06. Business Model & GTM

The "Free Pilot to Paid" Funnel

A highly optimized go-to-market strategy that removes friction for schools and demonstrates immediate academic improvement.

Targeting Private Schools First

Private schools represent 29.3% of high schools in Kenya. They have faster decision-making cycles, allowing rapid adoption and feedback.

Government Scaling

Once impact is proven in private schools, we scale to public schools (70.7%) through national government partnerships.

Our GTM Funnel

Step 1
Free 1-Term Pilot

Schools use EduXal for free for 1 term. We prove grade improvement and build trust.

Step 2
Paid Conversion

Convert piloted schools to paid contracts at **$20 per student per term**.

Step 3
Referral & Expansion

Word-of-mouth and school networks drive organic, low-cost acquisition.

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07. Timeline & Milestones

Our 2026–2027 Roadmap

A highly execution-focused timeline designed to scale rapidly using Google Cloud infrastructure.

Term 2, 2026 (Current)

The Pilot Phase

Launching pilots in **2–3 schools** to validate the AI marking engine and rubrics, sustained by our initial $2,000 Google Cloud credits.

Term 3, 2026 & Term 1, 2027

The Free Pilot Phase

Provide free pilots to **100+ schools (50,000+ students)** for 2 terms, powered by the requested **$350K Google Cloud credits**.

2027 (Monetization Year 1)

$3.0M ARR Target

Convert 50,000 private students to paid contracts at **$40/year ($2.0M)** + secure public school government partnerships (**$1.0M**).

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08. The Team

Technical, Bootstrapped &
Execution-Focused

We are two highly technical, self-taught developers who build everything in-house and self-fund our operations.

F1

Co-Founder & Lead Dev

Years of software engineering experience; personally saved capital to fully self-fund operations.

F2

Co-Founder & Bootcamp Instructor

Software development bootcamp instructor; leading technical architecture and curriculum mapping.

Our Philosophy: Zero Distractions

We handle **100% of technical development and local school marketing** in-house.

No VC/Angel Fundraising: We are intentionally bypassing traditional fundraising. We refuse to waste operational time chasing investors, pitching, and negotiating equity when we should be in classrooms onboarding schools.
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09. The Ask
The Google Cloud Partnership

Our Only Bottleneck:
Compute Power

We do not need venture capital for salaries, marketing, or overhead—we are self-sustained and operationally complete. Our only bottleneck is the raw compute cost of running Gemini's multimodal OCR engine.

The Request
$350,000
In Google Cloud Credits

The Impact of Your Credits

Powers the **Term 3, 2026 expansion** to 100 schools (50,000+ students) for free 1-term pilots.

Proves the model and grade improvement at scale, unlocking paid conversions ($20/student/term) in **2027**.

Establishes Google Cloud and Gemini as the sole foundational infrastructure of African education.

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